John S. Kerr, CLU, CHFC

John is the Managing Principal of Bay Financial Associates,LLC and President of Bay Financial Advisors, Inc. a Registered Investment Advisor. When clients need advice about their financial situation, John draws on more than 30 years of practical experience. He also works to put himself in his clients' shoes,"I try very hard to explain things in understandable terms and to see things from my client's point of view. I want the advice my clients receive to be consistent with advice I would want to receive if I were the client."

John joined Bay Financial Associates in 1983. He is a past President of the Boston General Agents and Managers Association and has served on the Boards of the Boston Association of Financial Service Professionals and the Boston Chapter of the National Association of Insurance and Financial Advisors. He is currently an active member of the Association for Advanced Life Underwriting serving on the Membership Committee.

He is a Registered Principal with LPL Financial holding his FINRA Series 07, 24, 51 and 63 registrations, through LPL Financial. He is also one of a small number of individuals qualified as a Licensed Insurance Advisor in the Commonwealth of Massachusetts and has served as an expert witness in insurance related disputes.

John is a Trustee of Wilkes University where he serves on the Endowment and Finance Committees.He enjoys golf, skiing and traveling. He and his wife, Renate, have two children.